We invite think tank attendees to share the topics they’d like to see addressed during the interactive session. Here’s a list of the requested topics for the Future of TV think tank on January 14, 2014.
- Discovery (including “TV as an App” vs. Channels)
- Viewer control
- Web/TV/device convergence (any device, any content, unified UI-UX) and inter-working (Web/app to TV; TV to Web/app)
- Monetization and Rights
Impediments to Change
- Entrenched powers – networks and distributors (MVPDs) with legacy set-top boxes and rigid business models – clearly challenged by Over The Top (OTT) Internet providers.
- Evolving UI/UX concepts and adoption issues for TV/Internet convergence.
- Technology life-cycle (and mind-set) lag for TVs as full and flexible Internet devices.
- “Crossing the Chasm” — critical mass and ubiquity.
- Over The Top / TV Everywhere (Cable/other)
- Screen-shifting (eg: Chromecast, SmartGlass, Airplay)
- Unified discovery / Media concierge
- Web discovery to TV (eg: Comcast See It button)
- Social TV
- Sync enhancements (eg: Game of Thrones on Xbox, Twitter Ad Sync)
- Open/3rd party enhancements
- Automatic Content Recognition (eg: Shazam, IntoNow, Zeebox, smart TVs)
- T-commerce (eg: “buying Jennifer Aniston’s sweater”)
- A la carte vs. bundles, and subscription vs. ownership (unbundled channels/shows // subscriptions // ownership // other aggregations, etc.)
- Separating content from transport business (eg: Cablevision: content or broadband?)