Preliminary 2/11/15 ) We invite registered Think Tank attendees to share the topics they’d like to see addressed during the interactive session. Here’s a working list of possible topic areas for the Future of Music (Thursday, April 16, 2015), reflecting input from our lead participants and registered attendees. The main event page and signup form are at MITEF-NYC.org. Feel free to add a comment with your own topics and themes or highlight the ones you find particularly compelling. (You can also email to firstname.lastname@example.org with the subject “Think Tank Topics.)
The Future of Music: Where is the Money???
Key Issues and Challenges:
- Disappearing recording revenues — Napsterization, piracy
- Pay for art??? – cultural attitudes – sources/levels of artist income – impact on sustainable artist careers
- Power shift from labels to iTunes …to Spotify?
- Subscription services / licensing fairness
- Direct to fans / Low barriers to entry – Freedom vs. “the tyranny of too much consumer choice”
- New modes of consumption and distribution — rent vs. own — “The Celestial Jukebox”
- New monetization models – subscription, freemium, pay what you want, crowdfunding, etc.
- Powerful data and analytics to optimize decisions, improve services and drive discovery and consumption
- Pricing differentials? Owned / programmed / listener-selected? New / pop / long-tail?
- New modes of creation, programming and experience — and blurring boundaries
- New social collaborations in creation and listening
- Disintermediation? Re-intermediation? Power to the artist? New kinds of support and distribution services? (Label vs. Publisher vs. Creative Agency vs. Dev company?)
- Comprehensive music licensing reform and “the next great Copyright Act”
- Changing balance of recorded vs.live (vs. merch)?
- New consumer technology — mobile, wireless homes, discovery and programming
- New creation and recording technology
- Quality and compression — From Hi-Fi to MP3 to Hi Def?
- Intermediaries — Labels, Distributors, Venues, Rights Organizations (PROs/MROs/GMROs)
- Rights — equity and law (and MROs)
- Infrastructure and technology
Links to relevant items by our participants (latest additions first):*
- Apple’s Bold Move to Reprice Digital Music (Forbes 11/17/14)
- Going Hi-Fi To Compete With Spotify (And Google And Apple) (Forbes 11/30/14)
- High-Res Audio for the Masses: Innovations in Sound Encoding Technology (Forbes 12/15/14)
- The Future of the Music Business (Blog 2/10/15)
Links to other background of interest (latest additions first):
- Selling Out: How much to music artists earn online? (Infographic 4/15)
- Jay Z Reveals Plans for Tidal, a Streaming Music Service (NYTimes 3/31/15)
- Taylor Swift and the Economics of Music as a Service (HBR 11/6/14)
- Turning a Profit From Music Mashups (WSJ 3/7/15)
- Ascap Topped $1 Billion in Revenue Last Year, Lifted by Streaming (NYTimes 3/3/15)
- Music Industry Blog (Mark Mulligan)
Monetizing music in the post-scarcity age (Mulligan, Gigaom Report 3/14/12)
- Labels, not Spotify, are screwing over artists and breaking the music industry. Here’s how to fix it. (PandoDaily 2/6/15)
- This horribly dull government report could change music forever… (Vox 2/6/15)
- Era of Free Digital Music Wanes (WSJ 11/13/14)
- $2 Billion and Counting (Spotify Blog 11/11/14)
*We invite all participants to submit relevant resources to be listed here. (These should be thought-leading or opinion pieces, not marketing for an individual or firm.)